Windows Marketplace for Mobile now accepting submission applications

July 27th, 2009

Today, Todd Brix from the Windows Mobile blog announced that the Windows Marketplace for Mobile is now accepting application submissions. As you may have heard, Microsoft is in the midst of testing the Windows Marketplace for Mobile. The Marketplace will be a one stop shop for users of Windows Mobile powered devices to discover, shop and download applications, games or widgets for their Windows Mobile device. It’s all about connecting sellers with buyers of Windows Mobile-based software. And with over 30 million Windows Mobile devices out in the market, that is a significant audience for you to reach with your applications and pocket a significant amount of cash along the way.

Registered developers and ISVs can now upload their application, game or widget to the Windows Marketplace platform and we’ll begin certifying those apps according to theprocess, policies and guidelines we’ve published. We certify apps on a First In, First Out (FIFO) basis. Certification should normally take about 10 business days initially and you can always check on your application during the process through our Developer Dashboard. To better market your app, you can provide us with all the product information and promotional materials you’d like us to use to describe and showcase your application for the more than 30 million Windows Mobile devices out there.

To get the submission process kicked off, the team is launching The Race to Market Challenge today. This is contest is open to developers to submit their applications to be published on the Windows Marketplace for Mobile. The prizes aren’t too shabby. How does your very own Microsoft Surface Table sound? They’re not giving away just one of these bad boys, but four of them!

Applications will be judged on:
– Most downloads of a free app
– Most valuable app (downloads x price)
– Most useful (as judged by Microsoft panel)
– Most playful (as judged by Microsoft panel)

It doesn’t matter if you win. As we’ve seen with other online stores, the first applications to make it to market typically make the biggest splash and lots of cash!

Good luck to all you Windows Mobile developers!


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